CinemaCon: Viva Pictures Intros Kiddo Kompanion Pass for ‘Dragonkeeper’ Release (NEW TRAILER)

Written by: Mercedes Milligan

Viva Pictures announced at CinemaCon its new Kiddo Kompanion Pass, a family-friendly offer to exhibitors for all its films. Understanding the financial challenges many families face, this initiative is aimed at helping families enjoy the theatrical film experience without the burden of high entertainment costs: When a Viva Pictures ticket is purchased for one child, exhibitors can provide a second child’s ticket at no additional cost.

“We believe that our stories should be shared and enjoyed together, and with our Kiddo Kompanion Pass offer we are making it easier for families to create lasting memories at the movie theater,” said Victor Elizalde, CEO of Viva Pictures. “With Kiddo Kompanion Pass, we are also fostering long-term partnerships with exhibitors, while ensuring that our enchanting films reach as many viewers as possible.”

Viva Pictures will begin the Kiddo Kompanion Pass offer with its next theatrical release, Dragonkeeper, in theaters May 3, and with 200% Wolf, in theaters August 23.

The studio also debuted a new trailer for Dragonkeeper, the Spanish-Chinese CG adaptation of Carole Wilkinson’s fantasy novel. Directed by Salvador Simó (Buñuel in the Labyrinth of the Turtles) with visual development by Klaus director Sergio Pablos and featuring the voices of Bill Nighy (Love Actually), Bill Bailey (Hot Fuzz), Anthony Howell (Alien: Isolation) and newcomer Mayalinee Griffiths, the film follows Ping, a young orphan who must venture across ancient China to help the last surviving dragons from extinction.